Digiseg Audience Data can be easily and conveniently appended to your CSV and text files using the Data Enrichment feature.
Navigate to Audience data and identify the Data Enrichment page in the submenu on the left:
The feature lets you upload a CSV file or text file. Click the Get started - upload your data! button to begin.
Drop a file in the dropzone (or click the dropzone to select a file) on the following page:
You need to accept the Addendum to the Data Processing Agreement, and then click Upload file to proceed. The addendum informs you of the data processing terms for the file upload.
On the following screen you will see a preview of how the Insights Platform interprets the uploaded data. If the input file is a CSV file, the output format will have the same separators and quote characters as the input file.
When processing, new columns and values will be be appended to the rows, containing Digiseg audience data. The enrichment engine will identify this based on any IP address contained in the line of data.
Here are the added output fields:
| Field | Values | Description |
|---|---|---|
| Digiseg outcome | Private | |
| Business | ||
| Not resolved | ||
| Skipped | Outcome indicator | |
| home_type | See taxonomy | Private audience category |
| savings | See taxonomy | Private audience category |
| lifecycle | See taxonomy | Private audience category |
| cars | See taxonomy | Private audience category |
| chidlren | See taxonomy | Private audience category |
| education | See taxonomy | Private audience category |
| neighbourhood_type | See taxonomy | Private audience category |
| income | See taxonomy | Private audience category |
| home_ownership | See taxonomy | Private audience category |
| building_age | See taxonomy | Private audience category |
| living_space | See taxonomy | Private audience category |
| tech_level | See taxonomy | Private audience category |
| business_siz | See taxonomy | Business audience category |