When conducting a study for an advertising campaign, it is often an important metric to measure how frequently people see your ad.
In the Explore data view of a Study, you can find the Frequency section to answer this question:
Frequency section
The section contains a chart with frequencies of impressions per user. The chart also contains a divider line for the average frequency - a common metric used in targeting.
Below the chart you can find frequency numbers and user counts, for each of the recorded frequencies.
Digiseg is a privacy-first and cookie-free measurement solution. To make frequency measurement work, we do need to keep an identifier for the user, which in our case is a one-way hashed number, based on the user’s IP address and device+browser type. This ensures that the information recorded is anonymised and cannot be reverse engineered to target any individuals. The downside is that there is a small chance of distinct users being counted as the same, which would create higher frequency numbers. The mathematical chances of such data collisions are less than 0.01%.