With the media strategy AI you'll gain inspiration and a personalized media strategy report that helps you get fresh inspiration for your campaigns. Receive your own tailored media strategy report. The tool helps discover the right channels to reach your audience and chose the most relevant media for your goals.
Click a study in the study list, to reveal it’s sidepanel with information and actions. If there is sufficient data in the study, click the Media Strategy AI button to get started. The following pages will take you through the process of selecting media and building a media plan report. These are the steps of the process:
The first step in creating the media strategy is to consider the target audience. On this screen we use the study data to pre-select some suggested audience characteristics. But it is up to you to add more information that could best narrow down the type of person you’re trying to target.
Target Audience step
Next step is to fill in information about the campaign and product that you’re selecting media for. Giving us information about the product and campaign will help find media that are closely aligned with the related topics of the product.
Campaign and Product step
Based on the inputs from the previous steps, the Media Strategy AI will now come up with suggested media types and specific media. For each suggested media type, you will see a screen similar to this:
Media selection screen
Each suggested media is rated in terms of correlation with topics in your Campaign and Product criteria, and relevance for the Target Audience criteria.
Add the media types and highlighted media that you feel would be a good match for your campaign.
Finally, after media selection, the last step of the process is to allocate your budget towards the different media.
You’re done now, read through and enjoy the media plan! Remember that AI makes mistakes, and this report may also have inaccuracies or decisions that are not aligned with your wishes. We recommend using the media plan as an initial draft - building on it based on your own knowledge and wishes.
If you want to revisit a media plan report or media strategy session, you can find them under Previous sessions in the study sidepanel.