Digiseg makes a splash with new Insights Platform features: Media Strategy AI ✨, 1st Party Data Enrichment 💎 and a tightened measurement interface! 😍
At Digiseg we are thrilled to unveil the latest update to the Insights Platform - the most capable and scalable audience measurement and activation platform. The Fall 2025 release is going to help media planners and advertisers, with new key insights into media buying options, abilities to improve and segment your 1st Party data, and get more effective with how you handle your measurement studies.
Let’s dive in!
Digiseg already helps you measure the captive audience and identify the most receptive segment - on all channels!
We asked ourselves: How can we make it easy for every customer to build succesful media plans? And we are now taking the next step and introducing the Media Strategy AI.
Media Strategy AI is your personal strategist. We took the inspiration from the approach that won us the ExchangeWire Wired Awards 2024 for Best use of Measurement and the Grand Prix award with our client Mad About Digital and Electric Castle. The product shines when you use your measurement results to inform media buying decisions going forward.
The Media Strategy AI will help you identify the best fitting media among Digiseg’s new catalog of thousands of trustworthy media outlets. This includes the top news media, podcasts, CTV channels/services, radio shows and Digital out-of-home (DOOH). It bases your suggestions on past measurement result, creating a full circle and data-driven approach to audience measurement and media buying.
Read more here: Media Strategy AI
First Party Data is the key in the world of Digital marketing. Whether it’s because you want to segment your data to do tailored communications, or if it’s because you want to use your data as a seed to find lookalikes and target the upper funnel with that. Or maybe you simply want to understand your customer profile!
Digiseg data is available in many data marketplaces as well as our API, but we find that customers often times just want a simple and practical data enrichment using CSV files and spreadsheets.
With the new 1P Data Enrichment feature in Insights Platform you get just that! Upload a CSV/text file with your customer data - no matter if it’s from your CRM, your web server, or what - as long as it includes an IP address, we can enrich it.
The process takes just a couple of minutes, and at the end you can download the CSV file. The results can be pushed back into your systems, or you can simply continue processing it in your favourite spreadsheet/data tool.