Our customers use the Insights Platform to measure a lot of things - traditional display ad campaigns, landing pages, complete websites, video ads, CTV ads, audio, podcasts and a lot more. It can quickly become quite a lot to digest. So we’ve taken a deep look at the user interface and experience, especially of managing studies!

To this end, we’re introducing a new Studies overview with information cards for your active studies. We’ve separated the Active & upcoming studies, and the Finished ones, into separate tabs. We’re also bringing into attention much more of the status and progress indicators of the active studies, so you can understand how they are progressing at a glance.

New organization of studies with information cards

Head on over to the Studies page to check it out!

Other parts of the User Interface has been tightened as well. We’ve improved the information architecture of our side panels, adjusted the weights and sizing of certain elements and overall trimming everything to make it as appealing and productive as possible.

User and account information have been put into the same menu-structure to make it easier for you to find what you’re looking for.

New user and account menu

When we launched the Insights Platform in late 2024, it came with a couple of example studies. Since then we’ve added many new features, including Pivot tables and Device type statistics. These new features requires new study data, so we’ve added a new example to the example study list: Campaign measurement, product and brand awareness.

Device Type statistics and Pivot tables are now available in an example study

All in all the experience of using Digiseg’s Insights Platform has become even more pleasant and productive - we hope and expect to see great interactions to come from this.